To set the stage, let’s consider the NFL, which is the most popular and most viewed sports league in the U.S. But are they appealing to the right fans, focusing on the right sports and considering interested fans that have not yet rolled the dice? local TV spot advertising, online sports betting is the latest way that a handful of prolific gambling brands are tapping into the $780 billion opportunity that the country’s 7.3 million daily fantasy bettors bring to the table.
Turn on any live sporting event these days and you’ll likely see an abundance of ads during the commercial breaks enticing engaged fans to get in on the action by betting on various aspects of the games and matches they’re watching.
